• 042916-Patagonia-Boaris-with-Shoe

Boaris Graphic

Client: Patagonia

  • Identity

Pig out.

It turns out Patagonia’s founder’s sion , Fletcher  enjoys  wild boar  hunting, or at least, chasing.  The  team at Patagonia knew we could draw and even cartoon a bit and hired FUSE to  develop an  sub identity to reference Fletcher’s hobby. We generated several including Lard Hamilton, a reference to a pig version of big wave Surfer Laird Hamilton (that’s a double point maker given Ham is in his last name, but only this spear weilding boar was used.