• 080306_[Fiskars-Branded-Mow
  • 051716Mow-Grow-Orthographics

MO’GRO’ FITNESS MOWER

Client: Fiskars

2008

  • Needfinding
  • Industrial Design

FUSE had done alot ot work with FISKARS’ Gerber knife and tool division and then Gerber’s president became the head of FISKARS US operation where they did all the School, Office, Craft (SOC) and Garden products under the FISKARS brand.  We were tasked with designing a few SOC products but we had this notion that FISKARS garden division needed to do a Mower. Not just any Mower but a fitness Mower.   We’ve all have had   experience with these crappy steel mowers that seem to be rusted after only one season and thought: what if we could marry the technology of thermoplastic composites to the simple reel mower. Sort of  a TREK OCLV  of mowers.  FUSE Designer Ahren Laurinate had a good idea of making the mower self-fertilize the lawn by grinding and spreading compost while mowing. This would make the lawn grow faster and thus, you’d need to mow more – perfect for a Fitness Mower. Tory restyled this concept and Lori Katz did the Alias model. What’s shown here is what was presented. FISKARS liked but was afraid of the cost.

framey-mower

2-view-titanium-beauty

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