Light Me Up!
Gerber came to FUSE with the problem they wanted to create a line of portable outdoor lights but not include the standard flashlights, headlamps, or microlights. They were looking for provocateurs (or disrupters if it were today). There was also no restriction on the technology other than it had to be readily available. The latter requirement quick solved itself to be battery powered LEDs, but the first requirement would take a great deal of collecting of user experience, brainstorming and conceptualization. Fortunately, we are prolific ideaters (if that’s even a word) and we generated over 150 ideas. With Gerber’s help, we winnowed these down to 5 and came up with a common battery cartridge component that all could use.
Visually all the designs had a common design language built around a hexogonal shape and all them included some sort of dual or multiple purpose that was reinforced by a physical transformation. For example the Hornet Micro Lantern could retract its beehive head into its body and turn into a handheld torch. Also of note is our Hornet Micro Lantern was ahead of its time. This idea of a small LED based lantern is now more commonplace.
Beyond the concepts, we provided surface models for the exterior control for all products, created a few proof of concept physical models , conceptually engineered the mechanical details and also helped name the products.