GoGo Transporter

Client: FUSE

2010

  • IDSA IDEA FINALIST
  • Needfinding
  • Industrial Design

The  G0G0  Transporter  was an internal FUSE science project  seeking to solve 2 problems: 1. What’s the most ecologically friendly way to take advantage of Portland’s 20 minute neighborhood concept? And 2., what happens to the expensive strollers that children certainly grow out of ?

Answer number 1 is the wagon. With a wagon you can haul almost  anything while on foot. That is :a 50 lb bag of dogfood, groceries, kids, even a large potted plant.

The question  then became  “is a wagon enough?” Would other people share this wagon love? So we thought more, and  I had colleagues that were about to become parents and  his or her colleagues would pitch in and buy them a really cool expensive stroller. This got me thinking about what happens to these strollers beyond being used for a younger sibling. No one wants a pooped-on,  barfed-on second hand stroller or at least  there did not seem to be a robust used stroller market.   So, what if the stroller could be  built more like a  roof rack system where you could evolve the product to transform it into some-thing or things more useful once the child gets out of infancy?

This turned into the GoGo Transporter System whereby adding or subtracting components, you can make a variety of wheeled products.