Client: FUSE

  • Needfinding
  • Industrial Design
  • Naming
  • Identity
  • Development
  • Engineering
  • Prototyping
  • Packaging

This was a proactive project  providing a solution to the problem of bike parking since  most bike have lost kickstands. The problem is  you lean your bike against paint damaging poles and then  your bike suffers  more than cosmetic damage.  We got this into Wired magazine and sold into REI. The rubber manufacturer who was pressing  BIKEBARK bought the product a few months after we premiered at Interbike.