This was a proactive project providing a solution to the problem of bike parking since most bike have lost kickstands. The problem is you lean your bike against paint damaging poles and then your bike suffers more than cosmetic damage. We got this into Wired magazine and sold into REI. The rubber manufacturer who was pressing BIKEBARK bought the product a few months after we premiered at Interbike.
BikeBark
Client: FUSE
- Needfinding
- Industrial Design
- Naming
- Identity
- Development
- Engineering
- Prototyping
- Packaging