FACE – ON
FUSE was contacted by a team of seasoned product marketing professionals at the onset of the pandemic. They wanted help designing a face mask for professionals working the front line in health care, teaching and emergency services.The team had identified that seeing the facial expression of these first responders and front liners would be valuable to reinstate the calm and confidence these pros always want to communicate to the people they’re helping. The team was also obsessed with minimizing the waste associated with disposable masks. While the filters are not washable, they are recyclable.
To achieve the crystal clarity, the mask would need to be silicone injection molded. This lower durometer material and process also allowed for the undercuts we needed for a clever face seal and the nesting of the replaceable filters cartridges.
Keen viewers will recognize the Iron Man inspiration in the chin area of the mask. Actually, what we were doing was reinforcing the chin to keep it stiffer so we could achieve greater elasticity in the jaw for mouth opening and talking while still maintaining a good seal to the face.