Orp was developed after a spate of fatal right hook vehicle vs. bicycle accidents here in Portland, Oregon. It seemed like there had to be a way to make bikes more visible to drivers. It seemed a a loud horn could make this visibility happen. Also with this digital platform we could design our own sounds and have multiple sounds. We were really excited and started with just a dual tone horn but got a big “meh” from targeted users. When you look at the circuitry it got us thinking, it would be really easy to add LEDs wyhout adding a whole lot of volume.
Adding the lights made Orp much more intriguing. You ve got to have a light, right? With a slew of positive feedback we launched a Kickstarter campaign and it did fairly well. Our media coverage during the campaign and after production was amazing. Highlights included the TODAY show, Wired and the Wall Street Journal.
It took a year to get us to production Orps. We went to the factory twice during that year. About a year later we introduced the REMORP-Orp’s Remote. All Orps were built Remote Ready. First year sales were amazing and included the Museum of Modern Art Store. There are around 35,000 Orps in the world and still its growing.