Client: Gerber


  • Needfinding
  • Prototyping

A Multitool That Takes Selfies

With our experience  in designing tools and knives for GERBER  we end up dreaming of  versions of  these products all the time. Most of them are not so great, but some are so simple and good they need to be realized. The multi-tool tripod was one of them.  We put our noses to the grind stone and created a series of sketches, a wooden model  and a presentation that could show how this new product would be appealing to a demographic  new to the multi-tool world. This demographic included women and urbanites more familiar with Instagram than deer hunting.  We presented and GERBER said “ME WANT” or the equivalent for a big corporation.  FUSE did not do the industrial design but we do own the IP.

We were awarded the utility patent in 2014.