Sciatic Stretcher

Athletic Trainer Taylor Peasha and  professional Deep Sea Diver Steven Macdonald  came to FUSE for help designing a super versatile training aid. Combined with some simple exercises and stretches, the medium density elastomeric ball provides just the right amount of point load to massage  knotted muscles and compressed nerves.

On the engineering front, the big innovation is we use a single injection molded part that is simply flipped over to  hold the strap securely.  This part features a snap finger that  locks to itself.

REMORP – Orp’s remote

 

When we built Orp, the super smal really cool bike horn/ bike light, we built it to be Remote Ready. Meaning: make a small wired switch that cold be placed under thumb that could go wherever the rider wanted.  This simple product  makes the Orp experience that much better as you never need to lift a hand to actuate either of Orp’s horn sounds.  The REMORP uses a slick dual action switch. Press lightly on REMORP’s bulbous swelling to fire Orp’s loud sound and then press a little harder to fire Orp’s 96dB loud sound.  The  other cool thing about  the REMORP is it provided an update to the Orp product line  that worked for all Orps and Orp owners. It’s super neat and you should go to Orpland.com to get one… now!

Orp Smart Horn

Be More Splatterproof!

Orp was  developed after a spate of fatal right hook vehicle vs. Bicycle accidents hear in Portland Oregon.  It seemed like there had to be a way to make bikes more visible to drivers. It seemed a a loud horn could make this visibility happen.  Also with this digital platform we could design our own sounds and have multiple sounds. We were really excited and started with just a dual tone horn but got a big “meh” from targeted users. When you look at the circuitry it got us thinking, it would be  really easy to add LEDs wyhout adding a whole lot of volume.

Adding the lights  made Orp much more intriguing. You ve got to have a light, right?  With a slew of positive feedback we launched a Kickstarter campaign and  it did fairly well. Our media coverage  during the campaign and after production was amazing. Highlights included the TODAY show, Wired and the Wall Street Journal.

It took a year to get us to production Orps. We went to the factory twice during that year. About a year later we introduced  the REMORP-Orp’s Remote.  All Orps were built Remote Ready.First year sales were amazing there are around 30,000 Orps in the world and  stillm  its growing.

 

 

 

 

FURILLA

A Friend Furever.

Furilla  started life as a gift for a friend but then that friend’s  friends also wanted Furillas.  Next, FUSE had several projects to enter into the IDSA IDEA competition and  we thought Furilla would be a welcome reprise from the more serious ID products the judges would evaluate. Unexpectedly, Furilla won a Bronze.  With this small bit of  notoriety it seemed like an OK idea to launch Furilla.com, a website that would sell Furillas. Soon enough Furillas ended up all over the world.  Furilla was fortunate to slide into then unknown to us blossoming designer toy trend. Furilla  got picked up by several media outlets and was sold at KIDROBOT and  even had a premier at Chicago’s ROTOFUGI. Above is totally a cover story. The real story involves  invitro fertilization and a freak accident.

Late in 2005  KIDROBOT  decided they wanted to license Furilla and build production in Asia. We were on board but then the project hit a snag when the pricing  swelled beyond feasibility.

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