Transforming what a house is
All design is problem solving and one of the biggest problems in America is the cost of housing. Labor, materials, land and financing are expensive. Governments are coming up with plans to reduce costs, but
we think these are modest solutions at best. We think the way to dramatically reduce the cost of a single family home , the real trophy most people want, is to radically change what a home is and how it’s built.
If homes were built more like cars with the volume production expectatation of at least 100,000 units. we know the price could go down and the quality could go up.
Monarch will use higher cost/ high production tooling to create lower cost per piece components. Producing parts this way speeds up production, reduces labor and eliminates waste compared to traditional building materials and processes.
Think Tesla Giga casting as a good example.
Vertical is the new Birdical. Going vertical reduces the amount of land required or allows a full size lot to be used for flora, fauna and fun. A smaller footprint reduces the cost of the foundation and Monarch has a much lower cost anchoring system ready, Large insulated UV protective tinted glass panels, let users enjoy the view of being higher. It’s an intoxicating pleasure to be higher and everyone should get this. A vertical home also offers the benefit of better long term health . Climbing 4 flghts of stairs will keep the inhabitants healthier longer And, if injury or age makes the stairs a problem , every Monarch is ready to be fitted with a lift similar to what wind turbine technicians use to ascend up the turbines 260 ft. – 910 ft ladders.
Another goal for Monarch is to delight or disrupt the user as to what a house can be. I know when I first got into a friend’s Tesla Model 3 in 2018, it was remarkable, even initially disorienting. But after a few minutes, the disorientation turn into delight. When an owner walks into a Monarch, we want to elicit that same feeling.
What a house needs to be was also questioned. We think a house has to do the following: protection from the elements, be a place to sleep, prepare meals, eat, dispose of waste, entertain, relax, work, and create future generations, store your possessions, all privately. Monarch recognizes that the need for walls for images and pictures may be waning. People store images and all media in their devices. and then share them with other’s devices,. The Monarch home will have large high definition displays ready to play that media and other connected streams. Like a premium car, audio will be built in.
Land in the most desirable cities is the most costly part of a home. First ,Monarch decouples house and land, though to buy a Monarch home customers will need to have a place to put their Monarch.
We imagine privately owned lots, and Monarch Reserves where homes can be delivered plugged into and clustered. for short term and long term.
A Monarch home can be easily moved by semi truck and craned onto a new location
Another problem this approach addresses is that home builders, even the biggest and most factory built want to provide endless choices of both color, materials and finishes but also hardware and appliances. This craziness just adds cost and complexity. A Monarch home is totally vertically integrated. Monarch will make or at least spec every component. The lighting, faucetry , the plumbing , electrical, entry systems, windows, security, HVAC system, floor tile etc. are all Monarch and all app controlled. Even the primary furniture is built in or included included. Just like your BMW components are all buiy or spec’d by BMW.
Thanks to the above the big idea is “everybody gets an iPhone”, meaning: when the iPhone first came out there was little choice but everyone got this great device that replaced 100 other products. Tesla initially did this as well with the model 3 and Y and still does to some extent but it was clearer in the first years of the introduction. A handful of exterior colors, 2 interior colors and that was it. To load up a 3 series BMW at similar level is still thousands more. Monarch will provide its owners with tremendous value right from the start.
