Client: DeMarini


  • Industrial Design
  • Development

Batter Up!

DeMarini, the maker of high performance baseball and softball bats and a division of Wilson Sporting goods came to FUSE to get help to design  two high performance gear bags.  We did  a bat roller bag and a bat pack (backpack).  After a ton of design work including modeling all components to be stowed  we delivered multiple concepts. We developed the  cut and sewn tech packs and any CAD needed for molded components.  FUSE went even further and helped  develop  both bags  and went to the factories to help push them through. The bags that came out were both named Black Ops and came in a Black on Black colorway.

The last two images  were generated for a little mascot we dubbed the BATGER. This little guy was designed to capture the tough, small dog with a big bite spirit of the company’s founder, Ray DeMarini. We had heard Ray lost an eye to cancer, but it had little effect , he just became even more driven.

Here's a really blown out picture of the company founder, Ray DeMarini. Again, Ray was the inspiration for the "Batger" figurine.