FURILLA

A Friend Furever.

Furilla  started life as a gift for a friend but then that friend’s  friends also wanted Furillas.  Next, FUSE had several projects to enter into the IDSA IDEA competition and  we thought Furilla would be a welcome reprise from the more serious ID products the judges would evaluate. Unexpectedly, Furilla won a Bronze.  With this small bit of  notoriety it seemed like an OK idea to launch Furilla.com, a website that would sell Furillas. Soon enough Furillas ended up all over the world.  Furilla was fortunate to slide into then unknown to us blossoming designer toy trend. Furilla  got picked up by several media outlets and was sold at KIDROBOT and  even had a premier at Chicago’s ROTOFUGI. Above is totally a cover story. The real story involves  invitro fertilization and a freak accident.

Late in 2005  KIDROBOT  decided they wanted to license Furilla and build production in Asia. We were on board but then the project hit a snag when the pricing  swelled beyond feasibility.

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