Slabtown In Stumptown
A very clever guy came to FUSE with an idea. A better way to set up a grid of rebar that floats within a slab of concrete. This wasn’t a totally new idea, but Kerry, the guy, had a host of improvements he wanted to add and he had a plan to make these really sell. These concrete chairs turn the painful time eating chore of setting up a grid of rebar into literally a snap. The rebar just pops into place at just the right height.Our job was to make them super strong and super cool. We made them feel like the super utilitarian future by instituting this octogonal theme throughout the structure. The octogonal base not only provided visual branding but also helped with keeping the rebar layouts in the field straight. FUSE designed all 27 variations that accomodate different sized bar and different heights. FUSE also redesigned the BIP logo along the way.