Serial entrepreneur and avid competitive tennis player, Dr. Rahul Anand (he’s an anesthesiologist), was annoyed when he saw college and pro tennis players throwing sweat laden towels on the court after wiping off. Initially, he had hoped this was just a rare occasion, but it continued to happen. Dr. Anand even contacted the players and/or their management teams to make them aware of the hygiene problem this towel discarding was causing. Still, no change. Exasperated, Dr. Anand decided to take this problem on. This is where FUSE comes in.
Armed with the problem Dr. Anand was trying to fix, FUSE got to work. FUSE retraced the research, and for sure, this problem is a new animal. Not that it’s rare, just that its not been recognized. Lots of products start this way, we as humans adapt to situations. Look at what TESLA is trying to do with the removal of stalks.
After numerous concepts and a couple of full scale prototypes. A tight production budget started to provide clarity. Our team and Dr. Anand settled on the Rocket concept. Initially the Rocket was a single part roto-molded creature. It would hold towels, warm-up clothing, balls, hydration and personal items (phones, keys , wallets, etc.).
While initially designed for tennis, our team imagines the pod being valuable in multiple venues. The Sport Pod is at home pool side, beach side, in the gym and in the world of hospitality. With available accessory trays, the Anand Sport Pod is the perfect guest at your next barbecue.
In order to ship around the country, the world, and not ship air (or cost more than the product), we worked with the molder to make the the legs snap on. It fits into a FEDEX and UPS friendly box and sets up in minutes with no tools.
When they go low, we go high.
The Ariel chair is an update to the Crane chair. This new version adds a visually thicker mold-able cellular structure that conforms to the users’ body.
The Ariel Chair features that same elastomer powered lift mechanism that allows users to set up standing desks and sit only when needed. Users can sit and lean against the Ariel with its easily locked casters. Ariel’s more minimal i-Back encourages active postures.
Complex only 3D printable structures are super intriguing, but really hard to make. At the moment, 3D printing while compellin,g is unbelievably slow compared to modern injection molding. This design creates a thermally neutral cellular surface that is cleanable and most importantly, mold-able.
GE’s Supra division is the leader in providing access control in residential real estate and they came to FUSE to update their realtor’s keybox. FUSE provided industrial design solutions and this was the design chosen and recommended. We worked hand in hand with Supra’s engineering team to integrate the mechanical features with our new design. We’re told this model had sales over 2,000,000 units.
Pulse Health had a way to measure key biomarkers non-invasively. They were able to measure this biomarker in exhaled human breath and had a small personal device in their stable but now wanted a clinical version.They came to FUSE for help with this device. FUSE took them all the way through prototyping.
One of our key contributions beyond the industrial design was we created user model scenarios to help the team understand how the device would be used. Once we showed a few of these graphic storyboards the team came alive to determine how best the device would be used.
An orthodontist came to FUSE with an idea that can speed orthodontia. The problem is an orthodondist will generally guess at the size of the band he or she needs to use on a particular tooth. More experienced orthodontists are more likely to get this right but they often get this wrong as well. This takes time and wastes bands or these wrong ones need to be autoclaved. Our client wanted a way to measure teeth that would work for an unlimited number of patients. This Orthodontist’s plan was to sell the eventual product to a large orthodontic supplier like Ormco.
We came up with what we called the BandIt. The Bandit was a simple one handed electromechanical device that used a consumable stainless steel loop that would wrap around the tooth and provide a measurement and recommend a particular size band on its built in LCD display.
TruckTrike , a company that makes a human powered cargo transport vehicle was approached by global logistics leader UPS to provide a bicycle based delivery vehicle. Truck Trike already makes an electric assist trike capable of moving 600 lbs and now they needed a proposal to excite UPS to get the contract.Truck Trike came to FUSE with this problem. With a very short deadline FUSE developed an industrial design for a lightweight minimal canopy that would meet a large cargo box complete with interior illuminating transparent roof. We rendered the model in UPS brown with the requisite graphics to help UPS imagine this greener future.
We are happy to report the proposal was successful and UPS is currently trialing modified Truck Trikes in Portland , Oregon.
OTC came to FUSE to essentially repackage a PC into an Automotive diagnotic tool. This main unit has a series of accessories that plug into the unit, testing a variety of automotive engine attributes. One of the major design improvement FUSE made to this category of product was to build in the toughness required into the housing. Typically this was a plastic box with external elastomer boot that was an ugly addition. Instead we built a super robust internal chassis and over molded a shock resistant thermoplastic external armor. In addition, the design featured symmetrical controls suitable for both right and left handed users.
FUSE also did an alternative cosmetic design branded as a MATCO unit.
The G0G0 Transporter was an internal FUSE science project seeking to solve 2 problems: 1. What’s the most ecologically friendly way to take advantage of Portland’s 20 minute neighborhood concept? And 2., what happens to the expensive strollers that children certainly grow out of ?
Answer number 1 is the wagon. With a wagon you can haul almost anything while on foot. That is :a 50 lb bag of dogfood, groceries, kids, even a large potted plant.
The question then became “is a wagon enough?” Would other people share this wagon love? So we thought more, and I had colleagues that were about to become parents and his or her colleagues would pitch in and buy them a really cool expensive stroller. This got me thinking about what happens to these strollers beyond being used for a younger sibling. No one wants a pooped-on, barfed-on second hand stroller or at least there did not seem to be a robust used stroller market. So, what if the stroller could be built more like a roof rack system where you could evolve the product to transform it into some-thing or things more useful once the child gets out of infancy?
This turned into the GoGo Transporter System whereby adding or subtracting components, you can make a variety of wheeled products.
GE’s Supra division came back to FUSE to get an industrial design for an update to their E-Key. This was a dedicated device beyond the realtors cell phone that would beam an infra red signal to open the iBox. Our industrial design was tied to the electronic internals provided by GE.
Slabtown In Stumptown
A very clever guy came to FUSE with an idea. A better way to set up a grid of rebar that floats within a slab of concrete. This wasn’t a totally new idea, but Kerry, the guy, had a host of improvements he wanted to add and he had a plan to make these really sell. These concrete chairs turn the painful time eating chore of setting up a grid of rebar into literally a snap. The rebar just pops into place at just the right height.Our job was to make them super strong and super cool. We made them feel like the super utilitarian future by instituting this octogonal theme throughout the structure. The octogonal base not only provided visual branding but also helped with keeping the rebar layouts in the field straight. FUSE designed all 27 variations that accomodate different sized bar and different heights. FUSE also redesigned the BIP logo along the way.