Industrial Design + Product Development
Outdoor footwear giant KEEN, called on FUSE to help them with a concept for a new way to make footwear. KEEN had access to some highly productive German footwear making machines that could potential utilize the proposed manufacturing method. Outside of the highly insulative properties this manufacturing method provided this job was mostly a styling job. Our goal was to exploit the inherent properties of the process to create a super protective yet breathable and lightweight product.
The G0G0 Transporter was an internal FUSE science project seeking to solve 2 problems: 1. What’s the most ecologically friendly way to take advantage of Portland’s 20 minute neighborhood concept? And 2., what happens to the expensive strollers that children certainly grow out of ?
Answer number 1 is the wagon. With a wagon you can haul almost anything while on foot. That is :a 50 lb bag of dogfood, groceries, kids, even a large potted plant.
The question then became “is a wagon enough?” Would other people share this wagon love? So we thought more, and I had colleagues that were about to become parents and his or her colleagues would pitch in and buy them a really cool expensive stroller. This got me thinking about what happens to these strollers beyond being used for a younger sibling. No one wants a pooped-on, barfed-on second hand stroller or at least there did not seem to be a robust used stroller market. So, what if the stroller could be built more like a roof rack system where you could evolve the product to transform it into some-thing or things more useful once the child gets out of infancy?
This turned into the GoGo Transporter System whereby adding or subtracting components, you can make a variety of wheeled products.
GE’s Supra division came back to FUSE to get an industrial design for an update to their E-Key. This was a dedicated device beyond the realtors cell phone that would beam an infra red signal to open the iBox. Our industrial design was tied to the electronic internals provided by GE.
Keen came to FUSE wanting to build a lightweight hiking boot. We delivered multiple named concepts and arrived at a design that would ultimately become the design above. By using an eye stay and protective toe bumper elements that reference KEEN’s hallmark Newport sandal we were able to provide a product that feels like a a design sibling.
Nike came to FUSE for our take on an update to the classic Converse Chuck Taylor.
OTTO came back to FUSE to help them style their brilliant lightweight bike lock. We started with sketches and finished with a complete surface Model to provide photorealistic renderings and ultimately exterior control for engineering.
FUSE named this division of DWFritz and we did the identity design for OTTO.
OTTO came back to FUSE after we helped them with their break-througn iphone app enabled rear deraillieur tuning system. This time they wanted concepts for bike tools. This would certainly complement their tuning system. As you may know, FUSE named this division of automation specialist, DWFritz, and we did the identity for OTTO.
A very clever guy came to FUSE with an idea. A better way to set up a grid of rebar that floats within a slab of concrete. This wasn’t a totally new idea, but Kerry, the guy, had a host of improvements he wanted to add and he had a plan to make these really sell. These concrete chairs turn the painful time eating chore of setting up a grid of rebar into literally a snap. The rebar just pops into place at just the right height.Our job was to make them super strong and super cool. We made them feel like the super utilitarian future by instituting this octogonal theme throughout the structure. The octogonal base not only provided visual branding but also helped with keeping the rebar layouts in the field straight. FUSE designed all 27 variations that accomodate different sized bar and different heights. FUSE also redesigned the BIP logo along the way.
Prior to founding FUSE, Tory worked as an industrial designer within Nike’s Advanced Product Engineering Group or APE. On of the projects was to hunt for new opportunities within the Basketball category. Tory was in a small team that included former Ford Engineer, John Tawney. Tory and John had a dual agenda: Of couse we wanted to uncover a great opportunity for Nike Basketball, but they also wanted to reduce the labor it takes to build a pair of basketball shoes. The team presented a handfull of good ideas including this one that was titled as “Game Day”. The idea was to make a super lightweight shoe that would allow players to practice all week in their heavier training shoes and then jump higher and run faster on Game Day with these lighter kicks. We built the first prototype shoes out of molded EVA only. No heavy outsole, so the shoes were feather light.
The shoes were great but had a too short life span so John put a 4 way stretch fabric skin around the pre-molded form and compressed it. It was amazing. Super light and super strong. A true composite. At a review their boss asked Tory what the technology was called and Tory spouted “FOAMPOSITE”. The name stuck.
Beyond the advantages for better fit, visually Foamposite afforded designers the ability to play with form and really sculpt their products.
Soon after, the project headed to Nike’s Taiwan R and D facility for commercialization. The team there traded compression molding for pour-in- place molding using liquid polyurethane. John and Tory are both on the patent.
The Footscape was designed around an anatomically correct foot form, not the normal Last. A Last is the form shoes are built on and they are part anatomy and part art. This project was initiated by FUSE principal, Toren Orzeck, while in Nike’s Advance Product Engineering group. Birkenstocks were coming back into the mainstream so building an anatomical correct foot form seemed like a good idea.
A neutral runner with laces running down the lateral side of the shoe. The design of the upper enhances comfort by moving the laces away from the superficial tendons and arteries that run on the peak of the dorsal side of the foot. Instead the Footscape puts them on the lateral side. This eliminates the point loads caused by the laces. Not only is the shoe more comfortable, but it is also is visually different telling the running consumer there is something going on.
This shoe has gained “classic” status and is still made in a variety of materials and colorways in Nike’s Sportswear line. Alot has been written about the Footscape and here’s one article:
https://www.sneakerfreaker.com/features/all-time-greatest/all-time-greatest-nike-air-footscapes/
Big thanks to Sneaker Freaker for some of the images in this post.