ANAND SPORT POD

Serial entrepreneur and avid competitive tennis player, Dr. Rahul Anand (he’s an anesthesiologist),  was annoyed when he saw  college and pro tennis players throwing sweat laden towels on the court after wiping off. Initially, he had hoped this was just a rare occasion, but it continued to happen. Dr. Anand even contacted the players and/or their management teams to make them aware of the hygiene problem this towel discarding was causing.  Still, no change.  Exasperated, Dr. Anand decided to take this problem on. This is where FUSE comes in.

Armed with the problem Dr. Anand  was trying to fix, FUSE got to work.  FUSE retraced the research, and for sure, this problem is a new animal. Not that it’s rare, just that its not been recognized. Lots of products start  this way,  we as humans adapt to  situations. Look at what TESLA is trying to do  with the removal of stalks.

After numerous concepts and a couple of full scale prototypes.  A tight production budget started to provide clarity.  Our team and Dr. Anand settled on the Rocket concept.  Initially the Rocket was a single  part roto-molded creature. It  would hold towels, warm-up clothing, balls, hydration and personal items (phones, keys , wallets, etc.).

While initially designed for tennis,  our team imagines the pod being valuable in multiple venues. The Sport Pod is at home pool side, beach side, in the gym and in the world of hospitality. With available accessory trays, the Anand Sport Pod is the perfect guest at your next barbecue.

In order to ship around the country, the world, and not ship air (or cost more than the product), we  worked with the molder to make the the legs  snap on. It fits into a FEDEX and UPS friendly box and sets up in minutes with no tools.

 

ARIEL CHAIR

When they go low, we go high.

The Ariel chair is an update to the Crane chair. This new version  adds a visually thicker mold-able cellular structure that conforms to the  users’ body.

The Ariel Chair  features that same elastomer powered lift mechanism that allows users to set up standing desks and sit only when needed. Users can sit and lean against the Ariel with its easily locked casters. Ariel’s more minimal i-Back encourages active postures.

Complex only 3D printable structures are super intriguing, but really hard to make. At the moment, 3D printing while compellin,g is unbelievably slow compared to modern injection molding. This design  creates a thermally neutral  cellular surface that is cleanable and most importantly, mold-able.

Sciatic Stretcher

Athletic Trainer Taylor Peasha and  professional Deep Sea Diver Steven Macdonald  came to FUSE for help designing a super versatile training aid. Combined with some simple exercises and stretches, the medium density elastomeric ball provides just the right amount of point load to massage  knotted muscles and compressed nerves.

On the engineering front, the big innovation is we use a single injection molded part that is simply flipped over to  hold the strap securely.  This part features a snap finger that  locks to itself.

BAT BAGS

Batter Up!

DeMarini, the maker of high performance baseball and softball bats and a division of Wilson Sporting goods came to FUSE to get help to design  two high performance gear bags.  We did  a bat roller bag and a bat pack (backpack).  After a ton of design work including modeling all components to be stowed  we delivered multiple concepts. We developed the  cut and sewn tech packs and any CAD needed for molded components.  FUSE went even further and helped  develop  both bags  and went to the factories to help push them through. The bags that came out were both named Black Ops and came in a Black on Black colorway.

The last two images  were generated for a little mascot we dubbed the BATGER. This little guy was to capture the tough, small dog with a big bite spirit ofnthe company’s founder, Ray DeMarini. We had heard Ray lost an eye to cancer, but it had little effect , he just became even more driven.

BikeBark

This was a proactive project  providing a solution to the problem of bike parking since  most bike have lost kickstands. The problem is  you lean your bike against paint damaging poles and then  your bike suffers  more than cosmetic damage.  We got this into Wired magazine and sold into REI. The rubber manufacturer who was pressing  BIKEBARK bought the product a few months after we premiered at Interbike.