When they go low, we go high.
The Ariel chair is an update to the Crane chair. This new version adds a visually thicker mold-able cellular structure that conforms to the users’ body.
The Ariel Chair features that same elastomer powered lift mechanism that allows users to set up standing desks and sit only when needed. Users can sit and lean against the Ariel with its easily locked casters. Ariel’s more minimal i-Back encourages active postures.
Complex only 3D printable structures are super intriguing, but really hard to make. At the moment, 3D printing while compellin,g is unbelievably slow compared to modern injection molding. This design creates a thermally neutral cellular surface that is cleanable and most importantly, mold-able.
Athletic Trainer Taylor Peasha and professional Deep Sea Diver Steven Macdonald came to FUSE for help designing a super versatile training aid. Combined with some simple exercises and stretches, the medium density elastomeric ball provides just the right amount of point load to massage knotted muscles and compressed nerves.
On the engineering front, the big innovation is we use a single injection molded part that is simply flipped over to hold the strap securely. This part features a snap finger that locks to itself.
DeMarini, the maker of high performance baseball and softball bats and a division of Wilson Sporting goods came to FUSE to get help to design two high performance gear bags. We did a bat roller bag and a bat pack (backpack). After a ton of design work including modeling all components to be stowed we delivered multiple concepts. We developed the cut and sewn tech packs and any CAD needed for molded components. FUSE went even further and helped develop both bags and went to the factories to help push them through. The bags that came out were both named Black Ops and came in a Black on Black colorway.
The last two images were generated for a little mascot we dubbed the BATGER. This little guy was to capture the tough, small dog with a big bite spirit ofnthe company’s founder, Ray DeMarini. We had heard Ray lost an eye to cancer, but it had little effect , he just became even more driven.
This was a proactive project providing a solution to the problem of bike parking since most bike have lost kickstands. The problem is you lean your bike against paint damaging poles and then your bike suffers more than cosmetic damage. We got this into Wired magazine and sold into REI. The rubber manufacturer who was pressing BIKEBARK bought the product a few months after we premiered at Interbike.