When they go low, we go high.
The Ariel chair is an update to the Crane chair. This new version adds a visually thicker mold-able cellular structure that conforms to the users’ body.
The Ariel Chair features that same elastomer powered lift mechanism that allows users to set up standing desks and sit only when needed. Users can sit and lean against the Ariel with its easily locked casters. Ariel’s more minimal i-Back encourages active postures.
Complex only 3D printable structures are super intriguing, but really hard to make. At the moment, 3D printing while compellin,g is unbelievably slow compared to modern injection molding. This design creates a thermally neutral cellular surface that is cleanable and most importantly, mold-able.
After a friend’s kid got hurt while playing with a stick, we had an idea. Why not make a safe stick? All kids love sticks, right?! SofStick is that safe stick. Made from elastomeric bead foam (think that molded packing foam that protects your new iMac), Sofstick provides all the fun of a real stick without the stabbing risk. Also, SofSticks float so can easily be a replacement for a foam pool noodle and be an all season toy. We designed a 46″long sword size SofStick and a thicker SofLog version.
An orthodontist came to FUSE with an idea that can speed orthodontia. The problem is an orthodondist will generally guess at the size of the band he or she needs to use on a particular tooth. More experienced orthodontists are more likely to get this right but they often get this wrong as well. This takes time and wastes bands or these wrong ones need to be autoclaved. Our client wanted a way to measure teeth that would work for an unlimited number of patients. This Orthodontist’s plan was to sell the eventual product to a large orthodontic supplier like Ormco.
We came up with what we called the BandIt. The Bandit was a simple one handed electromechanical device that used a consumable stainless steel loop that would wrap around the tooth and provide a measurement and recommend a particular size band on its built in LCD display.
This was a proactive project providing a solution to the problem of bike parking since most bike have lost kickstands. The problem is you lean your bike against paint damaging poles and then your bike suffers more than cosmetic damage. We got this into Wired magazine and sold into REI. The rubber manufacturer who was pressing BIKEBARK bought the product a few months after we premiered at Interbike.
Hybrids are the future.
Furilla had some moderate success in that it was optioned by toy maker and purveyor Kid Robot. FUSE principal, Tory Orzeck, has this ongoing chicken love and had this idea for a line of toys based on the offspring of 4 legged mammals getting together with chickens. Of course, single eyed creatures are also close to heart. This would result in these bipedal animals he dubbed BIPETS. He pitched the idea to KidRobot but got a big “Meh”.
Gerber came back to FUSE to help design a multitool that was designed for a slightly different demographic. A demographic that would appreciate a more hand friendly tool. This group would include maybe an older user and women. This meant easier tool deployment and a reduction of point load on the hand.
Mayan Temple Or Cute Floor Cleaning Friend?
Florbot was created as a market development tool for GE Plastics (now Sabic) to stimulate material sales in the floor cleaning appliance market. FUSE principle, Tory Orzeck, then in the GE Plastics Advanced Design and Development Group worked with Carnegie Mellon Robotics technologist Alan Branch to develop this prototype. The product leveraged bleeding edge technology at the time and GE’s portfolio of engineering thermoplastics.
To use, the owner would take Florbot out of the box, charge him up and and set him against a wall. Like an old graphics fill program, Florbot would circumscribe the perimeter, then sweep the interior area and go back to its charging station when done.
Design-wise we knew the product would always be visible so the design was a combination or architectural and companion robot, think R2D2. We especially like that the dust bin’s handle doubles as a mouth. Additionally Florbot’s cap was made from translucent amber ULTEM. At the time, GE was pushing the idea that copper traces could be imaged directly onto heat resistant ULTEM so surface mount components could be attached directly.
Keen came to FUSE wanting to build a lightweight hiking boot. We delivered multiple named concepts and arrived at a design that would ultimately become the design above. By using an eye stay and protective toe bumper elements that reference KEEN’s hallmark Newport sandal we were able to provide a product that feels like a a design sibling.
OTTO came back to FUSE to help them style their brilliant lightweight bike lock. We started with sketches and finished with a complete surface Model to provide photorealistic renderings and ultimately exterior control for engineering.
FUSE named this division of DWFritz and we did the identity design for OTTO.
OTTO came back to FUSE after we helped them with their break-througn iphone app enabled rear deraillieur tuning system. This time they wanted concepts for bike tools. This would certainly complement their tuning system. As you may know, FUSE named this division of automation specialist, DWFritz, and we did the identity for OTTO.